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Topic: The web site

What is the first thing YOU do when you are studying a company you are not familiar with? You go to their web site of course!

Take your time designing and engineering your website because it is likely to be the first way your customers will get to know you. It needs to be:

1) Easy to use
2) Clear to navigate
3) Informative and friendly
4) Uncluttered

Remember, your customer is navigating through your site looking for information.  The easier it is to get answers, and to contact you if necessary, the easier it will be for you to close the sale.

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Re: The web site

A website (also spelled Web site;[1] officially styled website by the AP Stylebook)[citation needed] is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.
A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors.
Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.
All publicly accessible websites collectively constitute the World Wide Web.



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Re: The web site

Thank you chrisadam12 for illuminating what a website is wink

Not only is it important to design a website in the ways mmigliuolo described, but it is also smart to use your website to capture the visitor's information.  For example, if you give away something for free, this can get them to provide you with their email (and maybe even their name).  Then, with their email, you can market to them after they have left your website (without spamming of course!).  Without this step, then you may have lost a potential customer.  In other words, turning your website into an "online sales funnel" as I like to call it.