What is the first thing YOU do when you are studying a company you are not familiar with? You go to their web site of course!

Take your time designing and engineering your website because it is likely to be the first way your customers will get to know you. It needs to be:

1) Easy to use
2) Clear to navigate
3) Informative and friendly
4) Uncluttered

Remember, your customer is navigating through your site looking for information.  The easier it is to get answers, and to contact you if necessary, the easier it will be for you to close the sale.